Board of Directors

We’re always looking for committed individuals to join our Board of Directors or to add their time and energy to our team. Learn about what is involved with being a Wish for Wheels Board Member by reviewing our Board of Directors Job Description. To learn more, reach our to our board chairperson Bruce Bendell.

BRUCE BENDELL

BRUCE BENDELL

BOARD MEMBER // CHAIRMAN OF THE BOARD

Bruce@wishforwheels.org

Bruce is our official Wish for Wheels bean counter — uh — accountant. He handles our budgeting and financial analysis, and prepares our tax returns and filings. In other words, he’s the guy who makes sure we don’t get into trouble with the IRS. Bruce eats ice cream every day of his life (no kidding!), and although he doesn’t have a favorite flavor, he would never turn down a vanilla cone with chocolate sprinkles or soft-serve ice cream served from a Carvel ice cream machine. His favorite movie is Ferris Bueller’s Day Off, his favorite TV show is Seinfeld, and he is an avid golfer and skier.   “For me, learning to ride without training wheels was the most memorable experience on a bike. I remember it as if it happened yesterday. I remember hitting the curb two times at the bottom of the hill that my house was on. Then… I just got it! It was a blue Schwinn bike, with a banana seat of course. I also remember getting my first ten-speed bike. I must have put 100 miles on it the first day.”

BRAD ISKIYAN

BRAD ISKIYAN

BOARD MEMBER

Brad2@wishforwheels.org

Bikes have been Brad’s life and business for over 30 years, beginning by working in bike shops, and transitioning into a manufacturer’s representative. Brad’s contacts in the industry help him serve as Wish for Wheels’ industry liaison. He met Brad Appel at an event several years ago, began volunteering to build and give away bikes, and loved it so much he recruited his friends and family to help. It was a natural transition to officially join the Wish for Wheels organization.   “My first bike was a green Schwinn Stingray with bass-boat pearl banana set, high-rise handlebars and green back tire. That bike expanded my world! I was able to ride to friends’ houses that were a couple of miles away, and have a paper route distributing the Denver Post Newspaper. That bike was everything: transportation, economic machine and made me the king of wheelies in the neighborhood.”

SEAN RING

SEAN RING

BOARD MEMBER

Sean@wishforwheels.org

Sean grew up in the San Francisco Bay area and graduated from Arizona State University. He has lived in Colorado now since 1995 with no plans to leave. His past work experience has been in sales with several manufactures and then owning his own distribution business. In 2004 he began to follow his passion in real estate. He started working with a small group building spec homes until the economic downturn. At that time he put his experience in real estate to work in the residential market now for the last 8 years. He became involved with Wish for Wheels because of his love for the outdoors, and cycling. He feels everyone should have a bike especially the children to get out and ride while feeling the freedom to go places on their own. He can remember his first bike like it was yesterday. He was probably 4 or 5 years old. It was the night before his birthday and the next door neighbors were bringing over an old bike for him. They thought he was asleep and while looking out his window and seeing them walking over he jumped up and ran outside to see it. Without hesitation he jumped on and took off. Not knowing how to turn or stop he made it down the street to then run into the back of a parked car.

JOHN GENELL

JOHN GENELL

BOARD MEMBER

john.genell@wishforwheels.org

Bio coming soon

DOUG HAWKINS

DOUG HAWKINS

BOARD MEMBER

doug@wishforwheels.org

Doug founded his own consulting firm in 1999. Now known as Big Gear Business Advisors Inc., Doug’s firm provides management expertise to privately owned companies with sales revenue up to $20 million.   Doug’s specialty is collaborating with his clients, many in the cycling industry, to install business infrastructure, leadership methods, and management processes to achieve self-sustaining businesses that function smoothly, consistently, and profitably, freeing clients from the day-to-day operations so they can confidently spend more time riding bikes and enjoying life, and also benefit by owning a more valuable and sellable asset.
Doug is also an accomplished public speaker, and has delivered over 1500 business presentations to many diverse audiences, covering a range of topics that encompass his unique insights from over 25 years of experience leading successful business initiatives.Doug’s vision: Live Well, Ride Bikes, Help Others.
BEN LIEB

BEN LIEB

BOARD MEMBER

ben@wishforwheels.org

 

 Bio Coming Soon!
JUSTIN MOSS

JUSTIN MOSS

BOARD MEMBER

justin@wishforwheels.org

Justin Moss’ diverse entrepreneurial career over the past 20+ years has one common theme – that is, creative vision.As an independent business owner, a large-scale event producer, and a professional competitive athlete, Moss has never been one to sit on the sidelines.  It’s this type of enthusiasm that earned one of Moss’ 2001 events recognition in the New York Times, calling it “Ahead of Our Time!”

The Pineapple Agency – Moss’ latest brainchild – prides itself on being a small, nimble group of creatives that can respond quickly to client needs. Just ask Google, YouTube, Sphero, Wrangler, SoBe, Budweiser, Denver International Airport or the Democratic National Convention. These, and other Pineapple Agency clients, have experienced the phenomenon that Moss describes as “forging deep emotional connections with consumers”.

TRISHA EMISH

TRISHA EMISH

BOARD MEMBER

trisha@wishforwheels.org

Trisha brings the experience of a 20+ year Marketing career including roles in large corporations (LensCrafters, The Coors Brewing Company) and several agency positions in departments ranging from one to 1,000 employees. For the past eight years, she has been the COO of a boutique brand consulting and market research firm specializing in the pharmaceutical and technology sectors.  Personally, she’s a firm believer in the power of exercise and activity in maintaining both physical and mental health.  She loves kids and cycling and the opportunity to join the two through Wish for Wheels was too good of an opportunity to pass up.  She is looking forward to expanding the Wish for Wheels concept to Cincinnati and introducing a whole new market to the positive influence a bike can have on children, employees and communities at large.

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